Monthly Archives: January 2015

Choice

Food manufactures often claim that they offer consumers choice, and if you go to any grocery store it certainly appears that this is true. After all there is an entire aisle for both breakfast cereal and frozen dinners. You could … Continue reading

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Why Your Title Matters

Titles are the short way people remember a book. In effect they have to be the essence of the book. Right now there is a push to make short one word pithy titles. This actually works against a book in … Continue reading

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Goodbye Junk Mail

I’ve been receiving more catalogs than usual. So these catalog company’s will be receiving letters from me fairly soon asking to be removed from their mailing lists. I’m pretty ruthless about junk mail. I watched my family be buried in … Continue reading

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